You are welcome to the PART 2 of “The 4 Grand-Steps To a Successful Email Marketing.
If you were unfortunate to read PART 1 of it, then I’d suggest you go read it Here
For some reason, I had to break the 2 articles so that it won’t be so long.
One thing about me is that I hate long articles… I don’t know about you.
But whichever way, try and read Part 1 of this article because this one that you are about to read now is the continuation of it.
Are you ready?
Let’s continue from where we stopped in the previous article.
STEP 3: You Must Have An Autoresponder Account
Autoresponder is one of the most vital parts of Email Marketing. In fact, there is no Email Marketing without Autoresponder.
The autoresponder Autoresponders and email marketing tools are some of the most important parts of your business. You use it to follow-up with customers, to keep people coming back to your site, to build loyalty, and to make sales.
Autoresponder is one of the highest possible means of email deliverability to your customers.
It helps you to import offline contacts, to integrate your list management with a shopping cart, to close and generate sales from your business.
Without wasting much of your time, let me quickly introduce you to the 10 most popular autoresponder tools in the market.
If you’re managing a list in the hundreds, thousands, or low tens of thousands and you only collect leads through the internet, then there’s no better service than Aweber.
Aweber also allows you to add leads offline sources but always be ready to explain how you managed to get the list. They do this in order to reduce the spam rate.
However, for online lists, Aweber sports the best deliverability ratings on the market. If you’re primarily using online opt-in forms, use Aweber. Your emails will get delivered, opened, and clicked on.
MailChimp is a fantastic place for beginning marketers to get started.
Their “forever free” plan allows you to create a list on MailChimp for free as long as your list is below 500 users When you’re just starting out, that’s more than enough.
If you don’t want to start paying for autoresponders yet, go ahead and give MailChimp a shot, it is a great first step for a fresh email marketer.
iContact is a great choice for small to medium-sized marketers who do want to import outside lists. iContact allows you to add people to your list manually or through import.
4: Constant Contact
If you’re a fan of HTML or graphical emails, Constant Contact can be a great choice as an email marketing tool.
Again, they’re geared primarily for marketers who have hundreds of list, thousands or low to mid-tens of thousands.
InfusionSoft is the tool of choice for serious marketers.
If you run a six-figure online business or have a list larger than 50,000 subscribers, this may be the tool for you.
InfusionSoft combines your shopping cart with email marketing, so you can do complex things like segregate your buyers from your subscribers or mail specific sequences to specific people.
You can also send physical postcards from InfusionSoft.
InfusionSoft isn’t cheap, the monthly subscription is in the hundreds, and there’s a four-figure setup fee.
It’s geared towards companies that are already successful and need powerful solutions, rather than startups.
GetResponse is a solid autoresponder choice for small businesses. It’s also geared primarily towards list sizes of mid-tens of thousands or fewer. They have a strong reputation in the industry and offer a wide variety of features.
If you want to integrate your email with your shopping cart but don’t quite want to spring for InfusionSoft, 1ShoppingCart could be your answer.
1ShoppingCart is a one-stop solution for payment processing and email marketing.
It allows you to segregate lists and mail only buyers or your entire list.
It’s one of the more reputable shopping cart services on the net.
Be warned however, their deliverability rates simply aren’t as high as a dedicated email marketing service.
You save time and money by just having one shopping cart rather than a shopping cart and an autoresponder, but it’s not without tradeoffs.
8: Autoresponse Plus (ARP Reach)
Autoresponse Plus, also known as ARP Reach, is the autoresponder of choice for doing co-registration. You can certainly use the software to do standard email marketing as well.
However, if you’re buying leads and need those fresh leads to be mailed instantly, Autoresponse Plus has one of the most solid reputations in the industry.
9: Campaign Monitor
Campaign Monitor is email marketing built for the data-driven business. All your data, including open rates and clicks, can be tracked using a Google Analytics-like interface.
If you want to split test emails or carefully track what topics do better than others, give Campaign Monitor a spin.
10: Office AutoPilot
Office Autopilot is a tool that adds a layer of sophistication to the standard autoresponder service.
You can almost “program” Office Autopilot to do various different tasks with their if-then rules.
Essentially, you can tell Office Autopilot what to do if certain things occur. For example, if a customer places an order, you can send an order to your fulfillment house to fulfill that order.
Or if a customer leaves, you can send them a last minute special offer. Just select the trigger for the action, then select what list it applies to then select what to do when that action is triggered.
Office Autopilot plans all start at above $200 a month.
These are the top 10 autoresponder and email marketing tools on the market today. You have options all the way from free to several hundred dollars a month, from basic functionality to complex analytics and shopping cart integration.
The one you pick depends entirely on where your business is and what it needs.
STEP 4: You must have a business that you may want to promote through email
When you must have gotten an email copywriting skill or software that contains emails that you can use to promote offers to your list, the next thing you should be considering is the Product or Service that you may want to promote to them.
Choosing a product or service that you may want to promote to your email list is something that is very easy.
All you need to do in this aspect is to check and know the exact niche that your list is interested in.
They might be interested in weight loss products, E-commerce products, health-related products, business opportunities… etc.
You already know the source where you got the list so you should have known what they are always interested in.
Once you’ve gotten this right, then you are good to go.
Remember that you can either promote your own product or you can register in any affiliate network and request their permission to allow you to promote the products that are being launched there. (We shall discuss more on affiliate networks and how to promote affiliate products in our next article).
Now, if you eventually spot a product that they are likely to buy, then the next thing you need to do is to write a cool email copy that would activate their buyers’ curiosity button and will end up making them buy. You can find this type of email copies here.
Do let us know How you feel about the second part of this article.
We’d be glad to hear your view on it.
Again, don’t forget to share this if it was really helpful.
[contact-form-7 id=”654″ title=”Contact form 1″]